Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.
By: Rajagopal [author.].
Material type: BookSeries: Consumer behavior collection: Publisher: New York, NY : Business Expert Press, 2018Edition: First edition.Description: 1 online resource (198 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781947441156 (e-book).Subject(s): Consumer behavior | Consumers' preferencesGenre/Form: Electronic books.DDC classification: 658.8342 Online resources: Click to ViewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=5309967 | 1 | Available |
Total holds: 0
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
There are no comments for this item.