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Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc Oliver Opresnik.

By: Kotler, Philip, author.
Contributor(s): Opresnik Marc Oliver | Armstrong, Gary (Gary M.), author.
Publisher: Harlow, England Pearson 2020Edition: 14th ed.Description: 676 pages ; ill : 28 cm.ISBN: 9781292294865.Subject(s): Marketing
List(s) this item appears in: 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance | 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management | 20210617 MQA CFGS Foundation in Arts
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
Open shelves 		Purchase HF5415 Kot (Browse shelf) 1 Not For Loan
Book Book IUKL Library
Open shelves 		Purchase HF5415 Kot (Browse shelf) 2 Available
Total holds: 0

Includes bibliographical references and index.

Centre for Foundation & General Studies (CFGS)

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