Principles of marketing / Philip Kotler, Gary Armstrong
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary.
Material type: 
BookPublisher: New York, NY: Pearson Education, 2021Edition: 18th ed.Description: 728 p. : col. ill. ; 29 cm.ISBN: 9781292341132.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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IUKL Library Open shelves | Replacemen | HF5415 Kot (Browse shelf) | 1 | Available | REPLACEMENT FOR 2016-0746 |
Total holds: 0
Includes bibliographical references and indexes
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