Make It, Don't Fake It : Leading with Authenticity for Real Business Success.
By: Horn, Sabrina.
Material type: BookPublisher: Oakland : Berrett-Koehler Publishers, Incorporated, 2021Copyright date: �2021Edition: 1st ed.Description: 1 online resource (146 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781523091515.Subject(s): New business enterprises--Management | Women executives | Branding (Marketing)Genre/Form: Electronic books.DDC classification: 658.4092 Online resources: Click to ViewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=6606520 | Available | ||||||
E-book | IUKL Library | Subscripti | 1 | Available |
Cover -- Title Page -- Copyright Page -- Contents -- Dedication -- Foreword -- Introduction -- Chapter One: Some Really Bad Advice -- Chapter Two: So, You Want to Start a Company . . . -- Chapter Three: Becoming a CEO -- Chapter Four: Becoming and Staying an Authentic Brand -- Chapter Five: Get Used to Lonely -- Chapter Six: Airtight -- Chapter Seven: Leader and Loser Both Begin with the Letter L -- Chapter Eight: Way Off the Menu -- Chapter Nine: The Founder's Curse -- Notes -- Acknowledgments -- Index -- About the Author -- About Horn Strategy, LLC.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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