Brand Wars : Combat Strategies for Indian Brands.
By: Gupte, Rajiv.
Contributor(s): Limaye, Anand.
Material type:
BookPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2021Copyright date: �2021Edition: 1st ed.Description: 1 online resource (293 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9789354790744.Subject(s): Branding (Marketing)Genre/Form: Electronic books.DDC classification: 658.827 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=6717997 | Available | ||||||
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E-book
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IUKL Library | Subscripti | 1 | Available |
Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS.
A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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