Dead Fish Don't Swim Upstream : Real Life Lessons in Entrepreneurship.
By: Silverberg, Jay J.
Contributor(s): McLean, Bruce E.
Material type:
BookPublisher: New York : Business Expert Press, 2021Copyright date: �2021Edition: 1st ed.Description: 1 online resource (228 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781637421581.Subject(s): Entrepreneurship | New business enterprises | Success in businessGenre/Form: Electronic books.DDC classification: 658.421 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=6800559 | Available | ||||||
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IUKL Library | Subscripti | 1 | Available |
Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Prologue -- Introduction -- Chapter 1: Great Ideas Become Great Businesses -- Chapter 2: Business Planning, Startup Research, and Feasibility -- Chapter 3: Launching a Business Like You Really Mean It -- Chapter 4: Resources and Foundation Building -- Chapter 5: Leadership, and How to Be a Great Business Leader -- Chapter 6: You Need to Learn to Deal With All Sorts of People -- Chapter 7: Money, Investment, and Partnerships -- Chapter 8: Marketing and Market Penetration Strategies That Actually Work -- Chapter 9: Branding Goes Way Beyond a Pretty Logo -- Chapter 10: Sales Are Your Mainstays to Survival and Growth -- Chapter 11: Evolving Your Business: Capitalizing on Growth and Change -- Chapter 12: Operating Your Business -- Chapter 13: Dealmaking in Your Favor -- Chapter 14: Communications, Networking, and Playacting -- Chapter 15: Business Is a Game Best Played to Win -- Chapter 16: Creating Value and Net Worth -- Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans -- Chapter 18: We Are Only Human: Stories From the Trenches -- About the Authors -- Index -- Adpage -- Backcover.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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