Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
By: Franses, Philip Hans.
Contributor(s): Paap, Richard | ebrary, Inc.
Material type:
BookPublisher: Cambridge, UK ; New York : Cambridge University Press, 2001Description: xiii, 206 p. : ill. ; 26 cm.Subject(s): Marketing research -- Mathematical modelsGenre/Form: Electronic books.DDC classification: 658.8/3/015118 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. 196-201) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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