Intro -- Preface -- Organization -- Contents -- Peer-Review Statements -- 1 Review Procedure -- 2 Quality Criteria -- 3 Key Metrics -- Hierarchical Model of E-commerce Privacy Protection Based on PPI Model -- 1 Introduction -- 2 Related Work -- 2.1 Symmetric Encryption Algorithm -- 2.2 Asymmetric Encryption Algorithm -- 3 Method -- 4 Experiment -- 5 Conclusion -- References -- Research on the Construction and Application of Statistical Monitoring System Based on Internet Finance -- 1 Introduction -- 2 Internet Finance and the Risks Existing in It -- 2.1 Internet Finance -- 2.2 Risk -- 3 Construction Strategies and Steps of the Internet Financial Statistical and Monitoring System -- 3.1 Establish an Internet Financial Security System -- 3.2 Improve the Risk Management System of Internet Finance -- 3.3 Strengthen the Supervision of Internet Finance -- 3.4 Expand the Publicity and Promotion of Internet Finance -- 3.5 Design and Statistical Principles of the Internet Finance Statistical and Monitoring Framework -- 4 Conclusion -- References -- A Study on Traffic Analysis of Cross-Border E-commerce Shops on the TikTok Platform -- 1 Introduction -- 2 Related Concepts and Theoretical Foundations -- 2.1 Related Concepts -- 2.2 Theoretical Foundations -- 3 Sources and Destinations of Traffic on TikTok's e-commerce Platform -- 3.1 Sources of Traffic to the Shop -- 3.2 Collaboration with TikTok Celebrities to Promote Mutual Traffic Within the Site -- 4 Difficulties Faced by Cross-Border E-commerce Shops on the TikTok Platform to Boost Traffic -- 4.1 There is an Uneven Distribution of Geographical Traffic on TikTok -- 4.2 TikTok Suffers from Low Conversion Rates -- 4.3 Insufficient Innovation in Short Video Content -- 5 Ways to Promote the Development of Cross-Border E-commerce Shops on the TikTok Platform.

5.1 The Inclusion of Overseas Media Social Media Platform Celebrities Boosts Conversion Rates -- 5.2 TikTok's Incentive System and Traffic Realization Opportunities -- 5.3 Open Integration of Geographical Restrictions on the TikTok Cross-Border E-commerce Platform -- 5.4 Content Innovation is Always the Decisive Factor -- 6 Conclusion -- References -- Clustering-Based Analysis of E-commerce Customers' Consumption Behavior in the Post-epidemic Period -- 1 Introduction -- 2 Research Methodology and Design -- 2.1 Research Methodology -- 3 Results -- 3.1 Descriptive Analysis of Data -- 3.2 K-means Clustering Analysis -- 4 Conclusion -- References -- Design and Development of E-commerce Recommendation System Based on Big Data Technology -- 1 Introduction -- 2 Development Process -- 3 Functional Implementation -- 3.1 Data Collection Module -- 3.2 Recommended Engine Module -- 4 Conclusion -- References -- Multi-method Utilization Evaluation of E-commerce Incubation Center -- 1 Introduction -- 2 M Incubation Center Utilization Assessment Process -- 3 Utilization Evaluation Process of M Incubation Center Based on FsQCA Data Model -- 3.1 Analysis of Sample Characteristics -- 3.2 Reliability Analysis -- 3.3 Validity Analysis -- 3.4 fsQCA Operation Method -- 4 The Quality Assessment Process of e-commerce Incubation Center with Multiple Values -- 5 Conclusions -- References -- Do Major Customers and Suppliers Affect Green Innovation? Empirical Evidence from China -- 1 Introduction -- 2 Literature Review and Research Hypotheses -- 2.1 Green Innovation -- 2.2 Major Customers and Suppliers -- 2.3 Hypothesis Development -- 3 Data and Methods -- 3.1 Sample Selection -- 3.2 Variable Definition -- 3.3 Empirical Model -- 4 Empirical Results -- 4.1 Descriptive Statistics -- 4.2 Main Effects Regression Results -- 4.3 Mediating Effect Regression Results.

4.4 Endogeneity Test -- 4.5 Robustness Test -- 4.6 Heterogeneity Test -- 5 Discussion and Conclusions -- References -- Research on the Realistic Dilemma and Governance Path of Platform Monopoly Under Digital Economy -- 1 Introduction -- 2 Ideas on the Management of Platform Monopoly in the Era of Digital Economy -- 3 The Realist Dilemma of Platform Monopoly Governance in the Digital Economy -- 3.1 Manifestations of Data Monopolies -- 3.2 New Challenges to Monopoly Governance in Internet Platforms -- 4 Implementation Path of Internet Platform Monopoly Governance -- 4.1 Establishment of a Multi-governance Model Under a Systemic Concept -- 4.2 Encourage the Development of a Talented Team in Accordance with Supervision Requirements -- 4.3 Enhance Industry Standards for Internet Platforms -- 4.4 Optimize Governance Effect by Intelligent Monitoring of Public Opinion -- 5 Conclusion -- References -- Research on the Impact of e-commerce Development on Enterprise Digital Transformation: Based on the Intermediary Effect of R& -- D Investment -- 1 Introduction -- 2 Literature Review and Hypothesis Presentation -- 2.1 Direct Impact of e-commerce Development on Enterprise Digital Transformation -- 2.2 Indirect Impact of e-commerce Development on Enterprise Digital Transformation -- 3 Methods -- 3.1 Sample Selection and Data Collection -- 3.2 Variable Definition and Measurement -- 3.3 Hypothetical Model -- 4 Results -- 5 Conclusion -- References -- The Impact of Internet-Using on Household Consumption-An Empirical Study Based on Multiple Linear Regression -- 1 Introduction -- 2 Literature Review and Research Hypothesis -- 3 Data and Methods -- 4 Empirical Analysis -- 4.1 Benchmark Regression -- 4.2 Robustness Test -- 5 Conclusion -- References -- Design and Implementation of Smart Logistics Big Data Management Service Platform -- 1 Introduction.

2 Development Process -- 3 Functional Implementation -- 3.1 Real-Time Monitoring of the Vehicle Position -- 3.2 Driving Route Planning -- 3.3 Demand Forecast -- 4 Conclusion -- References -- A Study of Dual-Channel Supply Chain Promotion Strategies -- 1 Introduction -- 2 Literature Review -- 3 Model and Solution -- 3.1 Analysis of Promotional Motivations -- 3.2 Analysis of the Optimal Preference Strategy Based on the Nash Game -- 4 Comparative Analysis of Joint Promotional Strategies -- 4.1 Profits of Different Subjects in Joint Promotions -- 4.2 Cross-Sectional Comparison of the Profits of Different Entities -- 5 Conclusion -- References -- Research on the Importance of Corporate Social Responsibility in the Digital Economy Based on Intelligent Consumer Behavior Algorithm -- 1 Introduction -- 2 An Adapted Consumer Utility Model Based on Marginal Utility -- 2.1 Variable Explanation -- 2.2 Model Setting -- 3 Verification Based on Gambling Industry in Macau -- 3.1 Current Situation of Gambling Industry in Macau -- 3.2 The Controversy of Gambling Industry -- 3.3 Verification -- 4 Implications for Other Industries -- 5 Conclusions -- References -- Research on Agricultural Product Logistics Information System Based on "Internet +" Modularization -- 1 Introduction -- 2 Problems Existing in the Development of Agricultural Products Logistics Information Platform -- 2.1 Existing Problems -- 3 Modular Modeling Under "Internet +" -- 3.1 DSM Modeling Method -- 3.2 DSM Model Modeling Clustering Scheme Evaluation -- 4 Conclusion -- References -- Research on the Influence of Live Streaming E-commerce on Consumers' Impulsive Purchasing Behavior -- 1 Introduction -- 2 Literature Review -- 2.1 S-O-R Theory -- 2.2 Live Streaming E-commerce -- 2.3 Consumers' Impulsive Purchasing Behaviour -- 3 Research Hypothesis and Conceptual Model -- 3.1 Research Hypothesis.

3.2 Model Construction -- 4 Data Analysis -- 4.1 Descriptive Analysis -- 4.2 Reliability and Validity Analysis -- 4.3 Factor Analysis -- 4.4 Correlation Analysis -- 4.5 Regression Analysis -- 4.6 Results -- 5 Conclusions -- References -- Application of Internet of Things Information-Driven in Rural Revitalization -- 1 Introduction -- 2 Internet of Things Technology -- 2.1 Advantages of Internet of Things Technology -- 3 Application of Internet of Things in Rural Revitalization -- 3.1 The Significance of the Application of Internet of Things Technology in Rural Revitalization -- 3.2 Intrusion Detection of Agricultural Systems Based on the Cluster Analysis Algorithm of the Internet of Things -- 4 Conclusion -- References -- Construction of Online Simulation Training System of E-commerce Based on Web -- 1 Introduction -- 2 Key Technology Introduction -- 2.1 SSH Framework -- 2.2 Development Process -- 3 Functional Implementation -- 3.1 Student Side -- 3.2 Teacher Side -- 4 Conclusion -- References -- Research on the Location of Community Group Purchase Pick-Up Points Based on Improved Sparrow Search Algorithm -- 1 Introduction -- 2 Site Selection Model -- 2.1 Problem Description -- 2.2 Model Assumptions -- 2.3 Model Parameters -- 2.4 Model Building -- 3 Algorithm Design -- 4 Example Analysis -- 5 Conclusion -- References -- E-commerce Development and Enterprise Innovation: The Moderating Effect of Digital Transformation -- 1 Introduction -- 2 Literature Review and Hypothesis Proposal -- 2.1 E-commerce Development and Enterprise Innovation -- 2.2 The Moderation Effect of Digital Transformation -- 3 Data Collection and Measurement -- 3.1 Data Collection -- 3.2 Variable Measurement -- 3.3 Assumption Model -- 4 Empirical Results and Analysis -- 4.1 Descriptive Analysis -- 4.2 Correlation Analysis -- 4.3 Regression Analysis -- 5 Conclusion -- References.

Impact of Fairness Concerns on the e-Commerce Supply Chain Considering the Spillover Effect of Live Streaming.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.