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Citizen marketers [electronic resource] : when people are the message / Ben McConnell and Jackie Huba.

By: McConnell, Ben.
Contributor(s): Huba, Jackie | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chicago, IL : Kaplan Pub., c2006Description: xiv, 223 p.Subject(s): Customer relations | Social media | Social media -- Economic aspects | Internet -- Social aspects | Interactive marketingGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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