Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
By: Halinen, Aino.
Contributor(s): ebrary, Inc.
Material type:
BookSeries: Routledge advances in management and business studies. Publisher: London ; New York : Routledge, 1997Description: xiv, 373 p. : ill. ; 25 cm.Subject(s): Relationship marketing | Service industries -- Marketing | Relationship marketing -- Finland -- Case studies | Advertising agencies -- Customer services -- Finland -- Case studiesGenre/Form: Electronic books.DDC classification: 659.1/068/8 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. 345-356) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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