Building data mining applications for CRM [electronic resource] / Alex Berson, Stephen Smith, Kurt Thearling.
By: Berson, Alex.
Contributor(s): Smith, Stephen | Thearling, Kurt | ebrary, Inc.
Material type:
BookPublisher: New York : McGraw-Hill, c2000Description: xxvii, 510 p. : ill.Subject(s): Data mining | Decision support systemsGenre/Form: Electronic books.DDC classification: 658.4/038 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. [495]-499) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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