IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz.
By: Schultz, Don E.
Contributor(s): Schultz, Heidi F | ebrary, Inc.
Material type:
BookPublisher: New York : McGraw-Hill, c2004Description: xxiii, 408 p. : charts.Other title: Integrated marketing communication, the next generation.Subject(s): Marketing | Business communication | Brand name products | Customer servicesGenre/Form: Electronic books.DDC classification: 381 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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