Communicating globally [electronic resource] : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
By: Schultz, Don E.
Contributor(s): Kitchen, Philip J | ebrary, Inc.
Material type: BookPublisher: Chicago : NTC Business Books, c2000Description: 280 p. : ill.Subject(s): Export marketing | Export marketing -- Management | Communication, International | Export marketing -- Case studiesGenre/Form: Electronic books.DDC classification: 658.8/48 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references (p. 267-273) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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