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Researching customer satisfaction & loyalty [electronic resource] : how to find out what people really think / Paul Szwarc.

By: Szwarc, Paul.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookSeries: Market research in practice series: Publisher: London : Kogan Page, 2005Description: xiv, 258 p.Subject(s): Consumer satisfaction | Customer loyaltyGenre/Form: Electronic books.DDC classification: 658.8343 Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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