Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.
By: Best, Joel.
Contributor(s): ebrary, Inc.
Material type: BookPublisher: Berkeley : University of California Press, c2006Description: xi, 201 p.Subject(s): Social institutions | Fads -- Social aspects | Diffusion of innovationsGenre/Form: Electronic books.DDC classification: 306 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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