Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
By: Taylor, David.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Description: ix, 162 p. : ill. ; 24 cm.Other title: Brandstretch [Spine title].Subject(s): Brand name products -- Management | Branding (Marketing) | Brand name products -- Valuation -- Management | Product managementGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. [151]-153) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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