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Innovation and strategy of online games [electronic resource] / Jong H. Wi.

By: Jong, H. Wi.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookSeries: Series on technology management: v. 14.Publisher: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009Edition: 1st ed.Description: xx, 220 p. : ill. ; 24 cm.Subject(s): Electronic games industry | Technological innovationsGenre/Form: Electronic books.DDC classification: 338.4/77948 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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Includes bibliographical references (p. 211-214) and index.

Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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