Customer relationship management [electronic resource] : a global perspective / by Gerhard Raab ... [et al.].
Contributor(s): Raab, Gerhard | ebrary, Inc.
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BookPublisher: Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008Description: ix, 204 p. : ill. ; 24 cm.Subject(s): Customer relations -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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