Game-changing strategies [electronic resource] : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
By: Markides, Constantinos.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2008Edition: 1st ed.Description: xxv, 222 p. : ill. ; 24 cm.Subject(s): Creative ability in business | Organizational change | Corporations -- GrowthGenre/Form: Electronic books.DDC classification: 658.4/012 Online resources: An electronic book accessible through the World Wide Web; click to view Includes bibliographical references (p. 205-210) and index.
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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