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Smart ball [electronic resource] : marketing the myth and managing the reality of major league baseball / Robert F. Lewis II.

By: Lewis, Robert (Robert F.).
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Jackson : University Press of Mississippi, c2010Description: xii, 165 p.Subject(s): Baseball -- Economic aspects -- United States | Baseball -- United States -- Marketing | Baseball -- United States -- ManagementGenre/Form: Electronic books.DDC classification: 796.3570973 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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