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How to create and manage a mutual fund or exchange-traded fund [electronic resource] : a professional's guide / Melinda Gerber.

By: Gerber, Melinda.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookSeries: Wiley finance series: Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 351 p. : ill. ; 24 cm.Subject(s): Mutual funds -- United States -- Management | Exchange traded funds -- United States -- Management | Portfolio management -- United StatesGenre/Form: Electronic books.DDC classification: 332.63/27068 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.
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Series from jacket.

Includes bibliographical references (p. 341-342) and index.

Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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