Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell.
Contributor(s): Estelani, Hooman | Maxwell, Sarah | ebrary, Inc.
Material type: BookSeries: Journal of Product & Brand ManagementNo. 6: v. 13.Publisher: Bradford, England : Emerald Group Publishing, c2004Description: 76 p.Subject(s): New products -- Marketing | PricingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.