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The business of ethnography [electronic resource] : strategic exchanges, people, and organizations / Brian Moeran.

By: Moeran, Brian, 1944-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Berg, 2005Edition: English ed.Description: xii, 225 p. ; 24 cm.Subject(s): Business anthropology -- Japan | Corporate culture -- Japan | Ethnology -- Japan -- Fieldwork | Japan -- Social life and customsGenre/Form: Electronic books.DDC classification: 302.3/5 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Introduction: Strategic exchanges -- Baptized by fire -- Analysing frames -- Frames at work -- Managing impressions -- Making connections -- Doing business -- Exhibition of virtue -- The art of capitalizing -- Creative fields -- Conclusion: The business of ethnography.
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Includes bibliographical references (p. [207]-215) and index.

Introduction: Strategic exchanges -- Baptized by fire -- Analysing frames -- Frames at work -- Managing impressions -- Making connections -- Doing business -- Exhibition of virtue -- The art of capitalizing -- Creative fields -- Conclusion: The business of ethnography.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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