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Let them eat cake [electronic resource] : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.

By: Danziger, Pamela N.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chicago, IL : Dearborn Trade Pub., c2005Description: xix, 299 p.Subject(s): Affluent consumers -- Psychology | Luxuries -- Marketing | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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