Strategic partnerships [electronic resource] : an entrepreneur's guide to joint ventures and alliances / Robert L. Wallace.
By: Wallace, Robert L.
Contributor(s): ebrary, Inc.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Includes index.
The what of joint venturing -- Case study: the State of Maryland -- The why of joint venturing -- Case study: Michael Scales and Tim Alston -- Case study: Procter & Gamble -- The strategic partnership model: a roadmap for a successful joint venture -- Case study: Ford Motor Company -- Trust: it must be a two-way street -- Case study: Microsoft -- Don't lose your MOGO -- Case study: the Broadview Group, Inc -- Is your organization ready? -- Case study: Freddie Mac -- Knowing your partner -- Case study: NMSCD -- Making it work -- Case study: Toyota -- Legal aspects and exit strategies -- Case study: Verizon -- When losing is winning -- Case study: Kodak.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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