Yankee don't go home [electronic resource] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.
By: Moreno, Julio.
Contributor(s): ebrary, Inc.
Material type: BookSeries: Luther Hartwell Hodges series on business, society, and the state: Publisher: Chapel Hill : University of North Carolina Press, c2003Description: xi, 321 p. : ill.Subject(s): J. Walter Thompson Company | Sears, Roebuck and Company | Industrial policy -- Mexico -- History -- 20th century | Capitalism -- Mexico -- History -- 20th century | Consumption (Economics) -- Mexico -- History -- 20th century | Advertising -- Mexico -- History -- 20th century | Nationalism -- Mexico -- History -- 20th century | Mexico -- Foreign relations -- United States | United States -- Foreign relations -- Mexico | Mexico -- Politics and government -- 1910-1946 | Mexico -- Politics and government -- 1946-1970Genre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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