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Career warfare [electronic resource] : 10 rules for building a successful personal brand and fighting to keep it / David F. D'Alessandro ; with Michele Owens.

By: D'Alessandro, David F.
Contributor(s): Owens, Michele | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2004Description: viii, 216 p.Subject(s): Career development | Success in businessGenre/Form: Electronic books.DDC classification: 650.14 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Try to look beyond your own navel -- Like it or not, your boss is the coauthor of your brand -- Put your boss on the couch -- Learn which one is the pickle fork -- Kenny Rogers is right -- It's always show time -- Make the right enemies -- Try not to be swallowed by the bubble -- The higher you fly, the more you will be shot at -- Everybody coulda been a contender ; make sure you stay one.
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Includes index.

Try to look beyond your own navel -- Like it or not, your boss is the coauthor of your brand -- Put your boss on the couch -- Learn which one is the pickle fork -- Kenny Rogers is right -- It's always show time -- Make the right enemies -- Try not to be swallowed by the bubble -- The higher you fly, the more you will be shot at -- Everybody coulda been a contender ; make sure you stay one.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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