The Marketing audit : translating marketing theory into practice.
By: McDonald, Malcolm H. B
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Material type: 
BookPublisher: Oxford : Butterworth Heinemann, 1991Description: 268p., index, ill. ; cm.ISBN: 0750617063.Subject(s): Marketing -- Audit | Auditing
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IUKL Library Open shelves | Purchase | HF5415.125 Mcd (Browse shelf) | 1 | Available |
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| HF5415.123 Smi Marketing communications : integrating offline and online with social media / | HF5415.123 Smi Marketing communications : integrating offline and online with social media / | HF5415.125 Ber Data mining techniques : | HF5415.125 Mcd The Marketing audit : | HF5415.1255 All BrandDigital : simple ways top brands succeed in the digital world / | HF5415.1255 Per Retail marketing and branding : a definitive guide to maximizing ROI / | HF5415.126 Fle International e-business marketing. |
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