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The Management and marketing of services.

By: Mudie, Peter.
Contributor(s): Cottam, Angela.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth Heinemann, 1993Description: 269p., index. ; cm.ISBN: 0750607890.Subject(s): Management | Marketing
List(s) this item appears in: 20150427 MQA MIS
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HD9980.5 Zah Service marketing. HD9980.5 Zah Service marketing. HD9980.5 Kur Services marketing. HD9980.5 Mud The Management and marketing of services. HD9980.5 Kei Service marketing. HD9980.5 Kei Service marketing. HD9980.5 Kei Service marketing.

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