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The consistent consumer [electronic resource] : predicting future behavior through lasting values / Ken Beller, Steve Weiss, and Louis Patler.

By: Beller, Ken.
Contributor(s): Patler, Louis | Weiss, Steve M | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chicago, IL : Dearborn Trade Pub., c2005Description: xiv, 255 p. : ill.Subject(s): Consumer behavior | Consumer profilingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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