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Business marketing management : understanding, creating and delivering value.

By: Narus, James A.
Contributor(s): Anderson, James C.
Material type: materialTypeLabelBookPublisher: New Jersey : Prentice Hall, 1998Description: 430p., index. ; cm.ISBN: 0135226570.Subject(s): Industrial Marketing
List(s) this item appears in: 20150427 MQA MIS
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