Understanding audiences [electronic resource] : theory and method / Andy Ruddock.
By: Ruddock, Andy.
Contributor(s): ebrary, Inc.
Material type: BookPublisher: London ; Thousand Oaks [Calif.] : SAGE, 2001Description: 201 p. ; 24 cm.Subject(s): Mass media -- Audiences | Mass media -- InfluenceGenre/Form: Electronic books.DDC classification: 302.23 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references (p. [182]-197) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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