The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
By: Witter, Lisa.
Contributor(s): Chen, Lisa | ebrary, Inc.
Material type:
BookPublisher: San Francisco : Berrett-Koehler Publishers, c2008Edition: 1st ed.Description: xxiii, 187 p. ; 24 cm.Subject(s): Women consumers -- United States | Social marketing -- United States | Women in nonprofit organizations -- United StatesGenre/Form: Electronic books.DDC classification: 658.8/34082 Online resources: An electronic book accessible through the World Wide Web; click to view
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"A BK business book."
Includes bibliographical references (p. 157-168) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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