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High-tech fame [electronic resource] : how to get the top 10 high-tech publications to write about you.

Contributor(s): MarketingSherpa, Inc | ebrary, Inc.
Material type: materialTypeLabelBookSeries: Practical know-how & case studies.Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Description: 132 p.Subject(s): Journalism, Commercial | High technology | MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
pt. 1. Practical advice on impressing journalists, analysts, & winning awards -- pt. 2. Four inspirational case studies on high-tech companies using clever PR tactics to become more famous -- pt. 3. Top 25 influential high-tech & business journalists reveal how you can plant stories in their publications.
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pt. 1. Practical advice on impressing journalists, analysts, & winning awards -- pt. 2. Four inspirational case studies on high-tech companies using clever PR tactics to become more famous -- pt. 3. Top 25 influential high-tech & business journalists reveal how you can plant stories in their publications.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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