Business strategy in a semiglobal economy [electronic resource] / Panos Mourdoukoutas.
By: Mourdoukoutas, Panos.
Contributor(s): ebrary, Inc.
Material type: BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2006Description: xv, 213 p. : ill. ; 24 cm.Subject(s): Strategic planning | Globalization | International business enterprises | Competition, InternationalGenre/Form: Electronic books.DDC classification: 658.4/012 Online resources: An electronic book accessible through the World Wide Web; click to viewIncludes bibliographical references (p. 197-207) and index.
Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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