Futurecast in marketing [electronic resource] : findings from an academic think tank / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou.
Contributor(s): Davies, Fiona | Moutinho, Luiz | Veloutsou, Cleopatra | ebrary, Inc.
Material type:
BookSeries: European journal of marketing ; v.36, no. 4.Publisher: Bradford, England : Emerald Group Publishing, c2002Description: 97 p.Subject(s): Business forecasting | MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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