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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

By: King, Stephen, 1931-2006.
Contributor(s): Lannon, Judie | Baskin, Merry | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Description: xliii, 351 p. : ill. ; 26 cm.Subject(s): Branding (Marketing) -- Management | New products | Brand name products | Advertising -- Management | Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
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A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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