Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
By: Dertouzos, James N.
Contributor(s): Garber, Steven | ebrary, Inc.
Material type:
BookPublisher: Santa Monica, Calif. : RAND, 2003Description: xviii, 95 p.Subject(s): Advertising -- United States -- Evaluation | United States -- Armed Forces -- Recruiting, enlistment, etcGenre/Form: Electronic books.DDC classification: 355.2/23/097309048 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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