Review of marketing research [electronic resource] : Volume 4 / edited by Naresh K. Malhotra.
Contributor(s): Malhotra, Naresh K | ebrary, Inc.
Material type: BookSeries: Review of marketing research ; 4.Publisher: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008Description: xix, 202 p. : ill.Subject(s): Marketing research | MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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