Big in Asia [electronic resource] : 25 strategies for business success / Michael Backman and Charlotte Butler.
By: Backman, Michael.
Contributor(s): Butler, Charlotte | ebrary, Inc.
Material type:
BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xii, 339 p. ; 22 cm.Subject(s): Strategic planning -- Asia | Business planning -- Asia | International business enterprises -- Asia -- Management | Intercultural communication -- Asia | Success in business -- AsiaGenre/Form: Electronic books.DDC classification: 658.4/012 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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