Business, not politics [electronic resource] : the making of the gay market / Katherine Sender.
By: Sender, Katherine.
Contributor(s): ebrary, Inc.
Material type: BookSeries: Between men--between women: Publisher: New York : Columbia University Press, c2004Description: xii, 311 p. : ill. ; 24 cm.Subject(s): Gay consumers -- United States | Lesbian consumers -- United States | Marketing -- United StatesGenre/Form: Electronic books.DDC classification: 658.8/0086/64 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Based on author's thesis (doctoral)--University of Massachusetts, Amherst.
Includes bibliographical references (p. [287]-300) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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