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The price is wrong [electronic resource] : understanding what makes a price seem fair and the true cost of unfair pricing / Sarah Maxwell.

By: Maxwell, Sarah, 1938-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 240 p. : ill.Subject(s): Prices | PricingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. 213-231) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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