Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
By: Dorsey, Margaret E. (Margaret Ellen).
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Austin : University of Texas Press, c2006Edition: 1st ed.Description: x, 235 p. : ill. ; 23 cm.Subject(s): Campaign funds -- Texas | Business and politics -- Texas, South | Corporate sponsorship -- Texas, South | Festivals -- Texas, South | Texas, South -- Social life and customsGenre/Form: Electronic books.DDC classification: 324.7/8/09764 Online resources: An electronic book accessible through the World Wide Web; click to view Includes bibliographical references (p. [207]-222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2007. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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