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Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani.

By: Lakhani, Dave, 1965-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xxii, 202 p. ; 23 cm. +.Subject(s): Subliminal advertising | Subliminal projection | Marketing -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.8001/9 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
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Includes bibliographical references (p. 191-194) and index.

Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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