Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.
By: Arikan, Akin.
Contributor(s): ebrary, Inc.
Material type: BookSeries: Serious skills: Publisher: Indianapolis, Ind. : Wiley Pub., c2008Description: xxiv, 288 p. : ill.Subject(s): Internet marketing | Multilevel marketingGenre/Form: Electronic books.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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