Brand Portfolio Strategy : creating relevance,differentation,energy,leverage and clarity/ David A. Aaker
By: Aaker, David A
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Material type: 
BookPublisher: New York Free Press 2004Description: 343p. : 24 cm.ISBN: 9780743249386.Subject(s): Brand name products -- Planning
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book (red spot)
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IUKL Library Open shelves | Purchase | HD69 Aak (Browse shelf) | 1 | Not For Loan | ||
Book
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IUKL Library Open shelves | Purchase | HD69 Aak (Browse shelf) | 2 | Available |
Total holds: 0
Includes index and bibliography.
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