Services marketing : concepts, strategies, & cases. / K. Douglas Hoffman.
By: K. Douglas Hoffman
.
Contributor(s): John E. G. Bateson.
Publisher: Mason, Ohio : South-Western Cengage Learning, 2011Edition: 4th ed.Description: xv, 461 p. : ill. ; 27 cm.ISBN: 9781439039397.Subject(s): Service industries -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book (red spot)
|
IUKL Library Open shelves | Purchase | HD9980.5 Hof (Browse shelf) | 1 | Not For Loan | ||
Book
|
IUKL Library Open shelves | Purchase | HD9980.5 Hof (Browse shelf) | 2 | Available |
Total holds: 0
Includes index.
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