Internet Marketing : Building Advantage in a Networked economy.
By: Rafi Mohammed
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Contributor(s): Robert J. Fisher
| Bernard J. Jaworski
| Gordon J. Paddison
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Publisher: Boston : McGraw-Hill/Irwin marketspaceU, 2004Edition: 2nd ed.Description: 743 p. : ill. ; 27 cm.ISBN: 9780071232593.Subject(s): Internet marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Includes index.
Bachelor of Business Administration (Hons) in E-Commerce
Bachelor of Communication (Hons) in Integrated Marketing Communication
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