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Internet Marketing : Building Advantage in a Networked economy.

By: Rafi Mohammed.
Contributor(s): Robert J. Fisher | Bernard J. Jaworski | Gordon J. Paddison.
Publisher: Boston : McGraw-Hill/Irwin marketspaceU, 2004Edition: 2nd ed.Description: 743 p. : ill. ; 27 cm.ISBN: 9780071232593.Subject(s): Internet marketing
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
Open shelves
Purchase HF5415 Int (Browse shelf) 1 Not For Loan
Book Book IUKL Library
Open shelves
Purchase HF5415 Int (Browse shelf) 2 Available
Total holds: 0

Includes index.

Bachelor of Business Administration (Hons) in E-Commerce

Bachelor of Communication (Hons) in Integrated Marketing Communication

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