Marketing management : An Asian Perspective. Philip Kotler ... [et al.].
By: Kotler, Philip
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Contributor(s): Kevin Lane Keller
| Swee Hoon Ang
| Siew Meng Leong
| Chin Tiong Tan
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Publisher: Singapore : Prentice Hall, 2009Edition: 5th ed.Description: xxxviii, 749, [103] p. : col. ill. ; 28 cm.ISBN: 9789810679934.Subject(s): Marketing -- Management
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Includes index.
Includes bibliographical references and index.
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