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Design-driven innovation : changing the rules of competition by radically innovating what things mean. Roberto Verganti.

By: Verganti, Roberto.
Publisher: Boston, Mass. : Harvard Business Press, ©2009Description: xv, 272 p. : ill. ; 25 cm.ISBN: 9781422124826.Subject(s): Technological innovations
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Includes index.

Bachelor of Business Administration (Hons) (Management)

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